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Change the way you run your business to suit your life

You Don’t Need to Hustle Harder. You Need a Rhythm That Fits Your Real Life.

January 28, 20267 min read

You Don’t Need to Hustle Harder. You Need a Rhythm That Fits Your Real Life.

seeing through the fog

If you’re a creative or wellbeing founder, I’m going to take a wild guess…

You didn’t start your business because you fancied living on adrenaline and cold tea.

You started it because something in you wanted more meaning. More purpose. More freedom. Moreyou.

And yet… somewhere along the way, it can start to feel like you’re carrying two full-time jobs:

Your business.
And your life.

And both matter.

You care. Deeply.
You want to show up for your clients, your family, your community, your home… and still have something left for yourself at the end of the day.

But some days, it feels like you’re running your business with one hand while holding up the rest of your world with the other.

And you’re tired.

Not “ooh I could do with an early night” tired.

I mean that specific kind of tired that comes from:

  • Thinking about a million things at once

  • Holding everyone else’s needs in your head

  • Trying to stay visible online

  • Wanting to grow… but feeling stretched thin

  • And quietly wondering if you’re the only one finding it this hard

(You’re not.)

Overwhelm

The Quiet Founder’s Dilemma

I work with and have been surrounded by women who are thoughtful, sensitive, capable, and wildly talented.

The kind of women who can build something beautiful… and still question themselves every step of the way.

They often say things like:-

  • “I’ve got so many ideas, but I don’t know what to focus on.”

  • “I know I’m good at what I do… but I don’t feel confident selling it.”

  • “I’m exhausted. I can’t keep pushing like this.”

  • “I’m caring for everyone else, and I’m last on the list.”

  • “I want my business to grow, but my energy isn’t what it used to be.”

  • “Menopause/health issues/life stuff has thrown me off track.”

  • “I feel like I should be doing more online… but it drains me.”

And underneath all of that is usually one honest truth:-

“I’m trying so hard… but I can’t seem to find a way that feels sustainable.”

Because the world is noisy, isn’t it?

It tells you to:-

  • Post more

  • Do more

  • Launch more

  • Be more

  • Work faster

  • Stay consistent no matter what

But here’s the problem…

Business advice often ignores the fact that we are human.

Not robots.

Not content machines.

Not productivity apps wearing jumpers.

We have bodies. Hormones. Nervous systems. Responsibilities. Seasons. Grief. Joy. Ageing parents. Teenagers. Partners. Health wobbles. Caring roles. Brain fog. Low energy days. And sometimes… we just need to lie down and stare at the ceiling for a moment.

And if you’ve ever tried to run a business while navigating menopause, chronic health issues, or being the reliable one everyone depends on…

You’ll know this in your bones:-

Your business and your life are completely intertwined.

You can’t separate them neatly into boxes, no matter how pretty your planner is.

working from home, struggle, overwhelm, business systems

Why I Get It (More Than You Know)

I’ve been building businesses and supporting women for over 20 years.

And I’ve been the woman trying to make it all work.

I’ve been the one with a big vision… and limited energy.
The one with a heart to serve… and a habit of overgiving.
The one who cared so much… I forgot to include myself in the picture.

I’ve also lived through the reality that life can change everything, and your business has to adapt with you.

There have been seasons where I’ve had to slow down, reassess, simplify, and rebuild.

And I’ve learned something that I wish more business advice would say out loud:-

You don’t need to push harder. You need to align deeper.

Because when your business is built in a way that fights your nature, your values, or your capacity…

It will always feel hard.

Even when you’re doing “all the right things”.

pausing for thought, reset the nervous system

The Real Problem Most Women Aren’t Saying Out Loud

It’s not that you’re not talented enough.
It’s not that you’re “uncoachable”.
It’s not that you’re lazy.

It’s often that you’re trying to grow from a place of:-

  • Foggy direction

  • Scattered energy

  • Too many ideas

  • People-pleasing

  • Undercharging

  • Constant digital pressure

  • And no true rhythm to hold you steady

And when you’re already juggling life responsibilities, health, or menopause…

That kind of business-building becomes exhausting.

So you stop.
Or you procrastinate.
Or you disappear for a bit.
Or you keep going but feel resentful and depleted.

And then you tell yourself you should “get it together”.

But what if the issue isn’t you?

What if the issue is the way business has been taught?

learning new ways to run your business

What Changed Everything For Me

The shift came when I stopped asking:-

“How do I do more?”

…and started asking:

“How do I build this in a way that supports me back?”

That meant two things:-

1) Clarity (the kind that calms your nervous system)

Not surface-level clarity, such as “pick a niche”.

But the deeper kind, the kind that feels like coming home.

The kind that answers:-

  • What do I truly love?

  • What am I naturally good at?

  • What do people genuinely need from me?

  • How do I turn that into something valuable and sustainable?

When those things come together, everything changes. Your messaging becomes clearer. Your offers become simpler. Your confidence grows because you’re no longer trying to sell something that doesn’t quite fit.

2) Rhythm (the kind that respects your life)

I stopped trying to run my business like it was always “spring”.

Always blooming. Always launching. Always creating. Always visible.

Because that’s not how nature works.

And it’s not how we work either.

Some seasons are for:-

  • Planting ideas

  • Quiet preparation

  • Simplifying

  • Resting and healing

  • Steady maintenance

  • Working behind the scenes

And some seasons are for:-

  • Sharing more

  • Expanding

  • Selling

  • Being more visible

  • Building momentum

When you work with seasons, both the ones outside and the ones within your own life, you stop fighting yourself.

You stop feeling like you’re failing whenever you need to slow down.

And instead, you start building something that lasts.

Winter season to reset

If You’re Nodding Along, This Might Be You…

You’re passionate about what you do.
You care deeply about your clients.
You’ve got life experience and wisdom.
You’re not starting from nothing.

But you’re tired of trying to grow in a way that drains you.

You want a business that feels:-

  • Aligned

  • Purposeful

  • Calm

  • Sustainable

  • Meaningful

  • And financially viable (because purpose doesn’t pay the bills on its own)

You want to feel clear again.
Not scattered. Not pressured. Not behind.

And you want support that feels human. Quiet. Grounded.

Not shouty. Not pushy. Not “just do this funnel, and you’ll be fine”.

clarity in business and life, see the wood through the trees

Here’s What I Do (And Why It Might Help)

This is exactly why I created my mentoring approach.

It blends:

  • Deep clarity work around purpose, passion, value and direction

  • Seasonal business systems that fit your real life

  • And my 5 pillars: Purpose, Passion, Process, Productivity, and Pause
    (yes, Pause is a pillar, because I’m not here to mentor you into burnout)

It’s for women who want to grow steadily, with meaning and feel like themselves again in the process.

The CWC Purpose-to-Plan Blueprint

A Gentle Invitation

If you’ve read this and thought, “Yes… that’s me”, I’d love to support you.

You don’t need a complete life overhaul.
You don’t need to become someone else.
You don’t need to hustle harder in a noisy digital world.

You just need clarity, rhythm, and a way forward that honours your humanness.

Because you deserve to grow your business quietly, confidently, and sustainably as a human, not a robot.

If your head feels full and your direction feels foggy, you don’t have to figure it all out alone.
Sometimes what helps most is simply having someone listen properly and help you find the thread again.

If you’ve read this and thought,“Yes… " That’s me,”I’d love to support you. You don’t need to push harder, you just need a calmer way forward that honours your real life.

Sometimes the most helpful thing is having someone properly listen to the fog and help you find the thread again.

Book a free 20-minute clarity chat on Zoom, and we’ll gently untangle what’s going on in your business (and life), and work out your best next step.

Book a free clarity chat here

See how I can support you

No pressure. No sales script. Just a calm conversation to see what you need.

Optional PS
P.S. If messaging feels easier than booking, pop me a DM on socials or Whatsapp with “RHYTHM” and I’ll reply with the best next step.


mentoring, seasons, rhythm, slowing down, quality over quanitity
blog author image

Andrea Leiper

Andrea Leiper, Founder of Creative Wellbeing Circle

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